Methodology

1. Quantitative research:
- Opinion polls;
- Computer-assisted telephonic interviews (CATI);
- Mail and e-mail surveys;
- Omnibus surveys;
- Statistics in institutions, companies, organizations.

2. Qualitative research:
- Focus-groups;
- Face-to-face interviews;
- Qualitative text analysis;
- Participant observation.

Services

3. Market segmentation:
- Life style analyzing;
- Target profile.

4. Media strategies:
- Media advertising impact;
- Brand loyalty exploitation;
- Pre and post advertising campaign impact.

5. Company and brand identity:
- Logo and slogan concept.

6. Promotion campaigns:
- Promotion contests;
- Printed materials distribution;
- Sampling;
- Party organising;
- Promotion planning;
- Advertising message concept;
- Media broadcasting.

7. Product monitoring in sales points.

8. Media monitoring.

Products

9. Promotion materials:
- personalised products;
- personalised envelopes;
- banners.

10. Packages:
- Personalised bags;
- Labels and bar codes;
- All kind of package.